Vinolok™ Key Messages
Consistency in brand communication is essential to create a clear, recognisable and consistent brand. Use approved headlines and texts to repeatedly expose your target audience to key messages, which helps strengthen brand recognition.
What you will find here:
1. Correct brand name & brand claim
2. Key communication messages
3. Arguments for target audiences
Verbal identity
Whenever referring to Vinolok™ in text, following text formulations must be used to achieve consistency.
Brand name
The name in the text is always used with capital V followed by lowercase. It is not allowed to write the whole name in lower or upper case. There are two description wordings allowed. They are “Vinolok™ glass closure” or just “Vinolok™ closure”. No other description wordings are allowed.
Brand claim
The correct and the only allowed version of the brand claim is Bohemian Glass Closure. No other variants are allowed. This brand claim must be used in English form even in non-english speaking countries.
Key messages
Following are the main communication topics for Vinolok™ closure.
Vinolok™ is a sustainable closure
Sustainability is a core topic for the following years. Vinolok™ closure is completely recyclable and packaging with the Vinolok™ closure is often used for secondary purposes. This makes it desirable product for those that take ecology as seriously as we do.
Vinolok™ adds value to the product
Vinolok™ closure is a combination of maximum functionality and aesthetic value. Vinolok™ also gives the pleasure of experiencing something new and makes the brand unique and original. The glass closure transforms each bottle into an exceptional packaging. The overall packaging offers added value and a winning situation for the product.
Allows brands to express their uniqueness
Vinolok™ is the only premium glass closure available in the world, and known for its amazing customisation and design options. The design possibilities are unlimited and make the closure unique and original. Vinolok™ is found on the world’s leading wine and spirits brands, adding value through aesthetics and the quality proposition required by discerning customers.
No impact on aroma and taste
The oenological properties of Vinolok™ make it ideal for winemakers that require a closure with absolutely no impact on aroma and flavour and stable conditions after bottling. Vinolok™ also makes the product stand out and unforgettable.
Additional messages
No impact on
aroma or flavour
Easy opening and closing
without damage
Wine performance after
bottling under the control
Doesn´t affect
the colour of spirits
Consistent
wine aging
Allows brands to express
their uniqueness
Amazing customisation
and design options
Ability to design own
shape of the closure
Important note!
All communication made under Vinolok name must be approved by Vinolok Marketing Department.
All communication made under Vinolok name must be approved by Vinolok Marketing Department.
Vinolok Marketing Department
Katerina Slezakova
Marketing Manager
E: katerina.slezakova@vinolok.com
M +420 739 520 402
Vinolok Brand Library © 2020 Vinolok a.s.